Job Description

Primary Purpose:

The Retail Marketing Manager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships.

Essential Duties and Responsibilities:

Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up

Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory

Responsibility for budgeting and staffing within our retail affiliates

Manage retail marketing team in generating new sales leads

Manage retail marketing material and equipment set up and tear down

Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market

Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs

Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization

Track and report retail metrics to evaluate performance and ROI of our retail partnerships

Responsible for exceeding sales lead quotas based upon established KPIs

Minimum Skills and Competencies:

High school diploma or GED

2+ years experience of successful lead generation and management positions in direct to consumer industries

Strong recruiting and training skills

Experience with large scale budgeting and planning

Excellent written and verbal communication skills

Self-starter with ability to manage and develop others

Ability to handle multiple priorities at one time

Strong planning and organizational skills, including attention to detail

Knowledge of current best practices and new strategies for retail marketing

Travel within the assigned territory as needed

Ability to work evenings and/or weekends

Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)

Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”.

Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality.

Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.

Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.

Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.

Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.

Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer’s needs at the forefront of every interaction.

Ability to communicate effectively, to recognize, understand, and manage one’s own emotions as well as others, and foster positive working relationships across all levels of the organization.

Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one’s own actions, performance, and decisions.

Physical Requirements:

• Normal office environment and field office/manufacturing/construction environment.
• Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
• Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

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