Job Description

Responsible for developing strategies and overseeing implementation of a comprehensive corporate communication plan for WVU Hospitals and the West Virginia University Health System (System). Also responsible for communication to the public via a public website that promotes services for the entire System, as well as publications targeted to the public and referring physicians. Oversees event planning, as well as public relations and advertising for community efforts. Also responsible for community relations, including charitable giving and sponsorships for both WVU Hospitals and the System. This position will lead all marketing and communications activities at the WVU Cancer Institute. They will be responsible for developing and implementing comprehensive marketing strategies that focus on brand awareness; clinical care and program growth; scientific advancements; and outreach, while supporting the Institute's mission. This position will have the responsibility for implementing multi-channel campaigns, including digital, print, and social media, as well as stakeholder communications and public relations. They will collaborate with various departments and regional locations to ensure a cohesive brand identity and messaging. MINIMUM QUALIFICATIONS: Bachelor’s degree; Ten (10) years’ experience in communications, public relations, marketing. PREFERRED QUALIFICATIONS: Master’s degree; 5 years relevant experience in a healthcare-related organization. CORE DUTIES AND RESPONSIBILITIES include serving as chief internal communications officer and strategist, providing strategic internal communications counsel to senior leaders, developing and overseeing internal and external communication plans, managing websites and publications, overseeing event planning and marketing campaigns, directing community relations and charitable giving, and supporting community needs assessments and benefit reports. SKILLS AND ABILITIES include exceptional writing and presentation skills, understanding of healthcare issues, ability to formulate communication strategies, professional presence, knowledge of communication trends and technology, experience in corporate communications and marketing, time management, and budget management over $500,000.

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